Advertising and Satirical Culture in the Romantic Period - download pdf or read online

By John Strachan

ISBN-10: 0511394586

ISBN-13: 9780511394584

ISBN-10: 0521882141

ISBN-13: 9780521882149

Ads, which built within the past due eighteenth century as an more and more subtle and common type of model advertising, would appear a separate global from that of the 'literature' of its time. but satirists and parodists have been stimulated by means of and answered to ads, whereas copywriters borrowed from the broader literary tradition, specifically via poetical ads and comedian imitation. This 2007 research to can pay sustained cognizance to the cultural resonance and literary affects of advertisements within the past due eighteenth and early 19th centuries. John Strachan addresses the various ways that literary figures together with George Crabbe, Lord Byron and Charles Dickens replied to the economic tradition round them. With its many desirable examples of up to date ads learn opposed to literary texts, this learn combines an interesting method of the literary tradition of the day with an exam of the cultural effect of its advertisement language.

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4. ’ 5. A painted carriage, representing the Lottery wheel, drawn by two dappled grey horses, tandem fashion; the fore horse rode by a postillion in scarlet and gold, with a black velvet cap, and a boy seated in a dickey behind the machine, turning the handle and setting the wheel in motion. 6. Six men with other Lottery labels. 7. A square Lottery carriage, surmounted by a gilt imperial crown; the carriage covered by labels, with ‘All Lotteries end on Tuesday next’; drawn by two horses, tandem, and a postillion.

And 3s. 6d. There is undoubtedly an element of the euphemistic here, in the use of the words ‘carminative’ and ‘aperient’ rather than ‘windexpelling’ and ‘laxative’, but the conscious use of ornate and Latinate medical terminology enhances the advertisement’s appeal to the reader. Its assumption of a scientific register confers gravitas upon the advertiser, who becomes a disinterested man of science rather than a catchpenny barker. And the dignity of the title of the inventor, now conveniently dead and unlikely to contradict the advertiser, also adds a veneer of clinical propriety to the puff.

Its effects are antacid, carminative, and gently aperient. It is particularly serviceable to Gouty and Dyspeptic Invalids, and may be taken without any restraint whatever, according to the directions which accompany it. In Bottles at 2s. and 3s. 6d. There is undoubtedly an element of the euphemistic here, in the use of the words ‘carminative’ and ‘aperient’ rather than ‘windexpelling’ and ‘laxative’, but the conscious use of ornate and Latinate medical terminology enhances the advertisement’s appeal to the reader.

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Advertising and Satirical Culture in the Romantic Period by John Strachan


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